What is “Equity Marketing”?
Equity is more than simply the difference between the dollar value of property and the debt on that property. It also the “benefit” of the property.
How someone views their equity can change with their personal circumstances, including factors unrelated to the property itself. It can be said that equity is the totality of benefits that are experienced by the property owner.
“Equity marketing” is the art of improving a client’s personal situation by exchanging current property ownership benefits for an improved set of benefits to be realized from the process.
Cash is only one of many ways to complete a transaction. Cash is just another form of barter. The Real Estate is just a vehicle to get people where they want to go. The below chart shows the benefits on why exchanging opens your possibilities of takers: